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Fashion Darling …

Here is short film [written and directed by Danny Sangra] for Mercedes-Benz Fashion Week Berlin. Fashion always takes itself so seriously.  So seriously that it becomes tedious, elitist, and often intimidating.  Which is why so many people are left feeling,…

What do YOU bring to the party?

I run workshops for groups of people who work in medium and large organisations — be they leaders, high potentials, or a team or division. And the question I most ask of my workshop participants is “what are the attributes…

BRAND AS STORY

Wolfgang Beltracchi is a German art forger and artist, currently serving a six year prison sentence. Werner Spies, the former director of the modern-art museum at the Pompidou Center in Paris and the world’s leading Max Ernst authority, made a…

The Angel In The Stone

I edit for a living. Actually, that’s not true. I am a brand strategist. And at the beginning of every big project I amass a vast array of information, ideas and opinions. My job, as the brand strategist, is to…

The Porsche that wasn’t

For decades, Porsche has told us that “There Is No Substitute” for its cars. Two generations have grown up with that mantra. The slogan is etched into the subconscious of every car enthusiast. We all know that if you say…

A brand called Warren

Warren Buffet is not only successful, he is unique; because he is his own person. For a guy who’s worth $44 billion he behaves like a guy worth $44,000. Consider: He still lives in the same small 3 bedroom house…