PURPOSE-DRIVEN POWER BRANDING
What a purpose-driven power brand strategy is, why it matters, how power brands build value, and how to engage employees through your brand.
Welcome to The Brand Guy Blog
IS YOUR BRAND A FORCE FOR A BETTER WORLD?
Your brand is uniquely placed to be the force for a better world by serving humanity and aligning its purpose with human ends and goals.
SOME FCUKING GREAT FEEDBACK
Sharing some feedback from three of my talks last month; ranging from creativity to branding and a Real YOU motivational kick up the butt.
THE POWER OF SWEARING
Is it worth alienating some people because of my swearing? And the answer to that question is an unequivocal, “Fuck yes!”. And here’s why.
BRANDING IS A LEADERSHIP ISSUE
Your brand is not something you add to your business, it's the reason your business exists. Branding consultants just don't get this AT ALL.