STOP BEING ‘PROFESSIONAL’: BE REAL INSTEAD
Most “professional” branding is painfully boring. It’s stuffed with meaningless buzzwords. When you brand make sure to be real.
Welcome to The Brand Guy Blog
WHAT RABBIT ARE YOU CHASING?!
There was a champion greyhound, the fastest racer on the track. He had never lost a race. Then, one day, without warning, he retired. Why?
MY JOB IS TO HELP BUSINESSES SEE WHAT THEY DON’T SEE
My job is to help businesses see what they don’t see. Knowledge is nothing—awareness is everything ...
THE FEAR THAT HELD ME BACK—AND HOW I LET IT GO!
For many years, fear of judgment kept me small. I second-guessed myself, hesitated to speak up, and stayed silent when I had something to say.
CAR BRANDS: THE SHIFT FROM PEDIGREE TO PRICE TAG
Affordability, efficiency, features, and new innovations matter more to many of today’s buyers than the car brand history and pedigree.