THE HORRIBLE TRUTH ABOUT RESUMES

Resumes are not a true reflection of who you are and what you can do.

Resumes are not a true reflection of who you are and what you can do.

Stop living your life with the handbrake on and step out of your comfort zone.

Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the how to win waves that brands would do well to ride in 2022 and beyond.

“Normal” died this year as a new reality shaped our lives. Covid_19 took away a lot of what we considered “normal” everyday life.

When I was a kid in primary school we had to sit a General Knowledge test. There were 20 questions, and the question that stumped us all was the last one; “What’s the name of the lady who cleans our…