THE STORY OF THE RABBIT THAT GOT AWAY
A dog spotted a rabbit and started chasing him, but the rabbit got away. Seeing this, a goat stopped to gloat at the dog. “Too fast for you, wasn’t he?” he sneered. “Why are you surprised?” said the dog. “I…
Category Branding the Inside
WORK-LIFE. WHAT BALANCE?
Work-life balance: there is no distinction between ‘work’ and ‘life’ if your ‘work’ is as much a part of your ‘life’ as your ‘life’ is.
A new operating system: the things that really DO motivate us
I’ve read a lot recently on motivation, the things that motivate us, and new ways of thinking about and changing human behaviour; especially in the workplace. The old operating system, it seems, is Motivation 1.0. The bedrock assumption that underpins…
THE GRINDING BANALITY OF SAMENESS
When it comes to branding, sameness is death. Compliance over inspiration; obedience over boldness; being right over being awesome.
THE GREATEST LESSON I LEARN’T AT SCHOOL
When I was 11 our class year sat a General Knowledge test. The last question took us all by surprise: The name of the lady who cleans the school?