GLOBAL BRAND GURUS: RANKED #13 FOR 2025
I'm delighted to be listed again in the World's Top 30 Global Brand Gurus for 2023. This is the 10th year in a row that I have been listed.
Category Branding the Inside
UNSAFE AT DAIHATSU
Daihatsu lied about the safety of their cars by falsifying crash tests – across 64 models, going back more than three decades.
THE POWER OF WORDS
Branding is about creating the future. And the tool we use to create that future is language. Yes, powerful words!
PEOPLE MAKE THINGS HAPPEN!
Companies set out the vision and the aspiration, people make things happen. The question is: do your people want to make it happen?
THE BRAND PODCAST
Grant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.