UNSAFE AT DAIHATSU
Daihatsu lied about the safety of their cars by falsifying crash tests – across 64 models, going back more than three decades.
Category Power Branding
THE POWER OF WORDS
Branding is about creating the future. And the tool we use to create that future is language. Yes, powerful words!
NINE-A-LEMON: THE PORSCHE THAT WASN’T
Porsche sold Nick Murray a 911. It was a lemon: spent 60 days being serviced. So Nick asked for a replacement, and Porsche said "no".
THE BRAND PODCAST
Grant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.
WHAT THE HECK HAS HAPPENED TO THE QANTAS BRAND?
Phillip Adams wants his slogan back. Customers want their bags back. Qantas wants its reputation back. Time will tell where it will land.