MY JOB IS TO HELP BUSINESSES SEE WHAT THEY DON’T SEE
My job is to help businesses see what they don’t see. Knowledge is nothing—awareness is everything ...
Category Power Branding
CAR BRANDS: THE SHIFT FROM PEDIGREE TO PRICE TAG
Affordability, efficiency, features, and new innovations matter more to many of today’s buyers than the car brand history and pedigree.
BRAND VALUE TOPS US$5 TRILLION
Brand Value. The latest 2024 report on the world’s most valuable brands has just landed, and here are some interesting observations:
UNSAFE AT DAIHATSU
Daihatsu lied about the safety of their cars by falsifying crash tests – across 64 models, going back more than three decades.
THE POWER OF WORDS
Branding is about creating the future. And the tool we use to create that future is language. Yes, powerful words!