HOW TO CREATE SHAREHOLDER WEALTH: BUILD A COMPANY PEOPLE LOVE.
Shareholder wealth is not a business input. Shareholder wealth is an output i.e. it happens "as a result of" doing these four things:
Category Power Branding
The truth is hard to find
In an era of “fake news”, the truth is hard to find. It’s also hard to know what’s true and what’s not. People do doubt the veracity of information, and so we are seeing a return to journalism as a credible…
Is this the H&M Way?
I hope that H&M intends to and can and will keep all of its promises in future - ethically, honestly, and responsibly.
WHAT THE HECK HAPPENED TO DIET COKE?
To think that Diet Coke is now going to be lapped up by millennials just because the packaging is slimmer and it has four new flavours is, in my view, a very big call.
A brand called Docs
I have worn Doc Martens shoes and boots for the past 33 years. I freaking love my Docs. (bottom row, middle pic = that’s my favourite boot). It’s one of my top 5 most loved brands. And this is why…