Is this the H&M Way?
I hope that H&M intends to and can and will keep all of its promises in future - ethically, honestly, and responsibly.
Category Power Branding
WHAT THE HECK HAPPENED TO DIET COKE?
To think that Diet Coke is now going to be lapped up by millennials just because the packaging is slimmer and it has four new flavours is, in my view, a very big call.
A brand called Docs
I have worn Doc Martens shoes and boots for the past 33 years. I freaking love my Docs. (bottom row, middle pic = that’s my favourite boot). It’s one of my top 5 most loved brands. And this is why…
More than a brand, Tesla is on a mission
On Sunday afternoon, as I was walking through the Sydney CBD past Armani and Gucci stores, I suddenly stumbled upon the Tesla car dealership – right in the middle of the high street shopping precinct. “That’s a first”, I thought,…
FREEDOM COMES AT TOO HIGH A PRICE
Millennials (Gen Y, born 1980-2000, aged 17-37) aren’t driving motorcycles. And that’s really hurting Harley-Davidson.