Great brands have a point of view, not just a product or a service. And so do great people. That’s what I call Brand YOU. You have to believe in something. You need to have a backbone. You need to…
One thing I do know about creative people is that their work is an expression of their ideas, and their ideas only. And it's a hard sell.
CHAPTER ONE I walk down the street. There’s a hole in the sidewalk. It is a very deep hole. I fall in … I am helpless. It isn’t my fault. It takes forever to find a way out. CHAPTER TWO…
When I was a kid there was a saying that speaking to yourself is the first sign of madness. I actually thought it was a truth, and so I concluded that I must definitely be mad because I spoke to…
Two Prime Ministers are sitting in a room discussing affairs of state. Suddenly a man bursts in, apoplectic with fury, shouting and stamping and banging his fist on the desk. The resident Prime Minister admonishes him: “Peter,” he says, “kindly…
