THE GRINDING BANALITY OF SAMENESS

When it comes to branding, sameness is death. Compliance over inspiration; obedience over boldness; being right over being awesome.

When it comes to branding, sameness is death. Compliance over inspiration; obedience over boldness; being right over being awesome.
I spoke at a conference last year. I stood in front of 250 business leaders and asked them, “What percentage of people would you say don’t love their job?” 70% of them raised their hands. Perhaps you are one of…

There’s always a job to be done. A plan to be executed. A strategy to be realised. For the company, and in your role at the company. And for your life – the plan and the strategy you have for…

When I was 11 our class year sat a General Knowledge test. The last question took us all by surprise: The name of the lady who cleans the school?
Last week a CEO client stopped me in mid conversation and said, “My super power is pattern recognition. What’s yours?” He hails from The Valley, so I guess this sort of language is to be expected. His question did make…