MY JOB IS TO HELP YOU SEE WHAT YOU DON’T SEE
How I uncover hidden truths, feelings, insights, and opportunities for organisations, businesses and brands.
Richard Sauerman
‘GOOD ENOUGH’ BRANDING ISN’T GOOD ENOUGH
Branding is not the garnish, it’s the fuel. And if you don’t invest in it now, you’ll pay for it later, with higher costs and lower loyalty.
THE FISHERMAN FROM SAMOA
An Australian businessman was at the pier of a small coastal Samoan village when a small boat with just one fisherman docked. Inside the small boat were several large yellow fin tuna.
UNLOCK YOUR OCEAN OF POTENTIAL
If you believe your inner critic, it becomes your reality. If you peel back the curtain, the goldfish bowl cracks, and the ocean of potential opens wide.
SELF-DOUBT. THE INVISIBLE VIRUS.
Self-doubt is the silent, invisible virus that infects people at every level of business. People don’t talk about it, but it runs deep.