MY JOB IS TO HELP YOU SEE WHAT YOU DON’T SEE
How I uncover hidden truths, feelings, insights, and opportunities for organisations, businesses and brands.
Category Branding the Inside
‘GOOD ENOUGH’ BRANDING ISN’T GOOD ENOUGH
Branding is not the garnish, it’s the fuel. And if you don’t invest in it now, you’ll pay for it later, with higher costs and lower loyalty.
THE FISHERMAN FROM SAMOA
An Australian businessman was at the pier of a small coastal Samoan village when a small boat with just one fisherman docked. Inside the small boat were several large yellow fin tuna.
WHY CHILDCARE ISN’T SAFE
Child abuse happens because 75% of the childcare centres are profit-driven enterprises, not purpose-led services.
GREAT BRANDING WILL TRANSFORM YOUR BUSINESS!
Branding will transform your business! Great branding will inspire your people and transform your business! A clearly articulated and authentic brand is the most powerful way to radically shift your performance – because it will drive every aspect of your…