BRAND IS A DECISION SYSTEM
Brand doesn’t just sit in Marketing. It lives everywhere. In Operations, HR, Finance, Sales, Product, and Leadership.
Category Power Branding
GLOBAL BRAND GURUS: RANKED #7 FOR 2026
I am delighted to be listed again in the World's Top 30 Brand Professionals for 2026.. This is the 13th year in a row that I have been listed.
MY JOB IS TO HELP YOU SEE WHAT YOU DON’T SEE
How I uncover hidden truths, feelings, insights, and opportunities for organisations, businesses and brands.
‘GOOD ENOUGH’ BRANDING ISN’T GOOD ENOUGH
Branding is not the garnish, it’s the fuel. And if you don’t invest in it now, you’ll pay for it later, with higher costs and lower loyalty.
UNDER THE JAGUAR HOOD: BOLD OR BUSTED?!
Jaguar's "We’re here to delete ordinary. To go bold. To copy nothing” feels like an ordinary copy of a whole lot of stuff I’ve seen before.