UNDER THE JAGUAR HOOD: BOLD OR BUSTED?!
Jaguar's "We’re here to delete ordinary. To go bold. To copy nothing” feels like an ordinary copy of a whole lot of stuff I’ve seen before.
Category Power Branding
WHY CHILDCARE ISN’T SAFE
Child abuse happens because 75% of the childcare centres are profit-driven enterprises, not purpose-led services.
GREAT BRANDING WILL TRANSFORM YOUR BUSINESS!
Branding will transform your business! Great branding will inspire your people and transform your business! A clearly articulated and authentic brand is the most powerful way to radically shift your performance – because it will drive every aspect of your…
TESLA: A BRAND IN FREE FALL!
Tesla isn’t just suffering from a PR crisis—it's in the midst of a full-blown reputational implosion, fuelled by CEO, Elon Musk.
BRANDING IS KNOWING WHICH SCREWS TO TURN
Branding is built from a delicate balance of strategy, psychology, design, storytelling, and experience. It's not for dummies.