THE CORNER STOREKEEPER IS ALIVE AND WELL AND LIVING IN OREGON
Steve Young hangs up this sign outside his small dry cleaning business in Oregon. It helps unemployed people to get a job.
Category Power Branding
THE GREATEST AGENCY IN THE WORLD
My first job in an advertising agency was a Graduate Trainee at Saatchi & Saatchi on Charlotte Street, London.
USING YOUR BRAND TO BREATHE LIFE INTO THE MACHINE
Is your organisation run as a machine, or is it run as a living entity that displays the full range of human emotions?
BRAND AS STORY
Wolfgang Beltracchi is a German art forger and artist, currently serving a six year prison sentence. Werner Spies, the former director of the modern-art museum at the Pompidou Center in Paris and the world’s leading Max Ernst authority, made a…
brand as service
A banking client of mine sent through an article titled Banking In A Changing World: Moments of truth at the front line. And it makes for a very interesting read. Here is my edited highlight: Many banks are falling short…