STOP BEING ‘PROFESSIONAL’: BE REAL INSTEAD
Most “professional” branding is painfully boring. It’s stuffed with meaningless buzzwords. When you brand make sure to be real.
Category Power Branding
MY JOB IS TO HELP BUSINESSES SEE WHAT THEY DON’T SEE
My job is to help businesses see what they don’t see. Knowledge is nothing—awareness is everything ...
GLOBAL BRAND GURUS: RANKED #13 FOR 2025
I'm delighted to be listed again in the World's Top 30 Global Brand Gurus for 2023. This is the 10th year in a row that I have been listed.
CAR BRANDS: THE SHIFT FROM PEDIGREE TO PRICE TAG
Affordability, efficiency, features, and new innovations matter more to many of today’s buyers than the car brand history and pedigree.
BRAND VALUE TOPS US$5 TRILLION
Brand Value. The latest 2024 report on the world’s most valuable brands has just landed, and here are some interesting observations: