TOP 10 REALITIES FACING BRANDS TODAY
Adapt or die! 10 tips for brands today.
Category Power Branding
STEP OUT OF YOUR COMFORT ZONE!
Stop living your life with the handbrake on and step out of your comfort zone.
CULTURE IS WHAT MAKES PEOPLE FEEL EMPOWERED AND INSPIRED
The motivation behind this new focus on company culture is share price and risk management. No matter. If this leads to workplaces where people are more engaged and satisfied at work, long may it last.
WHAT THE FUCK HAPPENED TO J&J?
My first job in Australia was Account Executive on the Johnson & Johnson Baby & You Club. Worked on loved and trusted brands such as Johnson’s Baby Shampoo, Johnson’s Baby Powder, and Johnson’s Baby Oil. The brand equity in the…
WHEN TIME STANDS STILL
Time appears of an unmeasurable length. Unless you smoke weed. With weed, the notion of time is completely overthrown. The moments are years, and the minutes are centuries. That’s why all of the great jazz musicians smoked weed, beginning with…