A brand called Docs
I have worn Doc Martens shoes and boots for the past 33 years. I freaking love my Docs. (bottom row, middle pic = that’s my favourite boot). It’s one of my top 5 most loved brands. And this is why…
Category Power Branding
More than a brand, Tesla is on a mission
On Sunday afternoon, as I was walking through the Sydney CBD past Armani and Gucci stores, I suddenly stumbled upon the Tesla car dealership – right in the middle of the high street shopping precinct. “That’s a first”, I thought,…
FREEDOM COMES AT TOO HIGH A PRICE
Millennials (Gen Y, born 1980-2000, aged 17-37) aren’t driving motorcycles. And that’s really hurting Harley-Davidson.
THE WORLD’S MOST EXPENSIVE PERFUME
The world's most expensive perfume, Imperial Majesty by Clive Christian is sold at $435,000 for a 16.9oz bottle.
Using fashion to get inside his opponent’s head
David August is a UK based provider of “tailor-made suits and casual wear for the most distinguished of business leaders, sports professionals and entertainers.” Their brand stands for confidence and assertiveness, and carries a whole lot of alpha male attitude. Their…