THE WORLD’S MOST EXPENSIVE PERFUME
The world's most expensive perfume, Imperial Majesty by Clive Christian is sold at $435,000 for a 16.9oz bottle.
Category Power Branding
Using fashion to get inside his opponent’s head
David August is a UK based provider of “tailor-made suits and casual wear for the most distinguished of business leaders, sports professionals and entertainers.” Their brand stands for confidence and assertiveness, and carries a whole lot of alpha male attitude. Their…
SHUFFLING THE NO SUGAR CARDS AT COCA-COLA
Coca-Cola is set to remove Coke Zero from Australian shops with the launch of Coca-Cola No Sugar. This is their third sugar-free product.
HOW POSITIVE BRAND AFFINITY DRIVES OUR CHOICES
Are people less attracted to smoking simply because the packs are devoid of any and all branding?
How to fuck up your brand in an instant
PwC is one of the biggest auditors around the world, and is a brand that has built its reputation on accuracy. And so they have been trusted to handle the Oscar tabulation process for 83 years – the technically challenging…