THE GRINDING BANALITY OF SAMENESS
When it comes to branding, sameness is death. Compliance over inspiration; obedience over boldness; being right over being awesome.
Richard Sauerman
Do what you love
I spoke at a conference last year. I stood in front of 250 business leaders and asked them, “What percentage of people would you say don’t love their job?” 70% of them raised their hands. Perhaps you are one of…
THE UNBRANDED BRAND
Have you ever heard of an unbranded brand? The brand that’s so independent and self-assured that it doesn’t need to actually brand itself.
HOW HIGH ARE YOU AIMING?
There’s always a job to be done. A plan to be executed. A strategy to be realised. For the company, and in your role at the company. And for your life – the plan and the strategy you have for…
THE GREATEST LESSON I LEARN’T AT SCHOOL
When I was 11 our class year sat a General Knowledge test. The last question took us all by surprise: The name of the lady who cleans the school?