IS YOUR BRAND A FORCE FOR A BETTER WORLD?
Your brand is uniquely placed to be the force for a better world by serving humanity and aligning its purpose with human ends and goals.
Category Power Branding
SOME FCUKING GREAT FEEDBACK
Sharing some feedback from three of my talks last month; ranging from creativity to branding and a Real YOU motivational kick up the butt.
BRANDING IS A LEADERSHIP ISSUE
Your brand is not something you add to your business, it's the reason your business exists. Branding consultants just don't get this AT ALL.
TRUST: THE LATEST REPORT CARD IS IN
Trust - the latest report card is in. From an Australian perspective, these are some of the highlights (or lowlights)
THE RICHEST MAN IN THE WORLD
The richest man in the world doesn't own a tech, online retail, energy, or a media business. He owns 75 brands.