THE $35 NIKE LOGO THAT BECAME A GLOBAL ICON
The Nike logo was designed by graphic designer Carolyn Davidson in 1971 for $35. Phil Knight didn't love it, but it grew on him.
Category Power Branding
DALI DESIGNED THE CHUPA CHUPS LOGO IN AN HOUR
Salvador Dali designed the Chupa Chups daisy flower logo in an hour. More than 50 years on it's as relevant and potent as ever.
WHY I LOVE BEING A MOTIVATIONAL SPEAKER
I'm a motivational speaker with a massive fear of rejection. I do it to challenge myself by facing my fears.
PwC: DEVOID OF AN ETHICAL BACKBONE
Leaking confidential Federal Government tax plans to clients for financial gain is pretty a pretty woeful act.
PURPOSE-DRIVEN POWER BRANDING
What a purpose-driven power brand strategy is, why it matters, how power brands build value, and how to engage employees through your brand.